A study by U.S. market research company, mobileSQUARED showed that discounts, coupons, and mobile communications will dominate the mobile marketing world in 2015. The study was commissioned, by Airwide Solutions, a provider of technical infrastructure of mobile communications. 61% of the mobile phone operators surveyed from North America, Europe and Asia reported, that discounts and coupons will constitute the main form of mobile marketing. With 58% saying that SMS and MMS will be the  the second most important form of marketing in 2015 and another 45% saying that the mobile search will follow thereafter.