During the Christmas season of 2010, Coca-Cola in collaboration with Google’s advertising network published a Christmas Live Wallpaper, which since then has been downloaded more than 250,000 times from the Android Market. Coca-Cola really showed us that advertising through Live Wallpapers can be a viable way to advertise. Especially when coupled with a season like Christmas.
The live wallpapers respond to movements the user makes with his or her Android device, making it more appealing for users to download. With those numbers it’s not surprising that the company is satisified with the results.
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